Sunday, September 6, 2009

High impact Trade Show Marketing.

Trade shows is one of the most cost effective marketing tool for businesses. Promotion and sales in trade shows provide effective method for reaching hundreds to thousands of motivated potential customers. Successful trade show marketing require you to develop both strategic & tactical trade show marketing plan. Majority part of your marketing plan should cover promotional efforts during - pre-show, at-show and post-show.

Before the trade show, you should know your customer's diversity and apply different promotional programs for different target groups. For greater participation, give a compelling incentive to your customers and prospects list for attending your trade show, and invite them by direct mail, broadcast faxes, advertising, Press Relations, sponsorship, and the Internet.

During trade show, you need to stand out from the crowd. There are many strategies that help you to compete effectively with many other exhibitors.
* Differentiate Your Products/Services by value, uniqueness and competitive advantage;
* Display visual impact & attention-getting trade show booth. Use freestanding, durable, portable logo canopy that can display colorful graphics and company logo prominently and professionally to captivate your visitor's attention. Maximize your marketing effort with modular, portable trade show flooring from variety of attractive and vivid colors. Other trade show exhibits products include table covers, table top display to full island displays using large graphics, truss, pop-ups, logo mats, panel systems, and hybrid systems.
* Create professional presentation or high impact demonstration to enhance memorability and increase sales. Your marketing promoter should know why you are exhibiting; what you are exhibiting and what you expect from your customers;
* Provide free giveaways as token of appreciation for their participation on your show and to increase your company brand recognition.

After the trade show, it is important to follow up your customers promptly and complete your sales process.



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