Article marketing is an efficient method of creating free, long term and quality targeted traffic to your web site. You get traffic both from the article directory itself, and from the visitors to the publisher sites that reproduce your free articles. In essence, your articles will be available to other publishers to post on their sites, as long as they include your author section, which will create a link back to your site. Every time your article selected, you just gained one-way link. Popular articles can give you hundreds of backlinks from different websites. Building backlinks is an effective way to get search engines to find the your website and index it. The more articles links to you site, the higher your page rank and Alexa ranking will climb. Another benefits of writing high quality, well-written free articles is, you can establish yourself as an expert in the field, build trust, brand and credibility for your business.
Usually one article does nothing to improve your traffic or sales. You must create more articles and distribute them on various article directories. One of the prominent free article directories is Article Alley. Article Alley is a reputable and leading free article directory with PR5 and strong Alexa credential. You can benefit from their high PR and high quality traffics. You have to register with them first and and it doesn't cost you anything. There are guidelines you must adhere before you can submit an article. Your article should be original, not copied from other source and hasn't been published elsewhere. Your language should not be profane or racial oriented. For effective result, your articles should be written with catchy headline, within a range of 400 and 700 words and include your name, business name, your credentials, web site address and e-mail address in your resource box to promote yourself and build quality one way backlinks.