Saturday, May 23, 2009

Promoting your product using Trade Shows Marketing

Trade shows marketing can be one of the most cost effective promotion and sales tool for businesses. Participating in trade shows provide "face-to-face" method for reaching hundreds of motivated potential customers. To increase your chances for a successful trade show, you need to develop both strategic & tactical trade show marketing plan. A significant part of your marketing plan includes promotion - pre-show, at-show and post-show. Know your customer and apply different promotional programs for different target groups. Give a compelling incentive to your list of customers and prospects for attending your trade show, and invite them by direct mail, broadcast faxes, advertising, Press Relations, sponsorship, and the Internet.

To compete effectively with many other exhibitors, you need to stand out from the crowd by:
  • Differentiating Your Products/Services;
  • Displaying visual impact & attention-getting trade show booth. Maximize the return on your marketing investment with a high Impact trade show display with custom-printed graphics.
  • Creating high impact, professional presentation or demonstration to enhance memorability and increase sales. Your promoter should know why you are exhibiting; what you are exhibiting and what you expect from them;
  • Providing Giveaways as token of appreciation for participating your show and to increase your company brand recognition.
After the trade show, it is important to follow up your customers promptly.

Trade Show Exhibit Supplier
Camelback Displays is the leader in designing and supplying portable trade show exhibits. They offer one-stop shopping for factory priced trade show exhibits, displays and tradeshow booths. Camelback has handled over 16,000 projects over the years from start to finish for various large and small projects. They offers a wide range of trade show exhibits from table covers, table top display to full island displays using large graphics, truss, pop-ups, panel systems, and hybrid systems. Their lightweight, durable construction, portable displays are quick to ship and set-up. They are customizable to create vivid graphics that captivate your visitor's attention. Their products are constructed using highest quality materials and state-of-the-art processes to meet highest quality standard.



  1. Yes it's best way to promote product by using using Trade Shows Marketing. Good Review

  2. Nowadays, there are many business owners who have discovered
    the beauty of trade shows and how these events can help their
    businesses. Information like this helps these business owners
    know their options when attempting to improve their booths.


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