When thinking about sales strategy and sales compensation, it’s critical to have a framework.
The Revenue Roadmap identifies four major layers, or competency areas, and 16 related disciplines that must connect for the organization to grow profitably.
LAYER 1 - Insight
LAYER 2 - Sales Strategy
LAYER 3 - Customer Coverage
LAYER 4 - Enablement
The author of the aboved writing: Mark Donnolo