Saturday, August 9, 2008

Sales Books, Marketing Books, Advertising, Brand Management, Selling Skills and Techniques.


Topic Lists:
Sales Management, Sales Excellence, Create Long-Term Customer Relationships, Handling Sales Objections, Selling Tactics and Strategies, Cold Calling Techniques, Consultative Selling, Dimensional Selling, Sales Manager, Technical Sales, Power Sales Words, Sales Negotiation, Close Deals, Sales Questions, Sales Scripts, Power Persuasion, Win Sales, Greatest Sales Ideas, Sales Force Incentive Compensation, Sales Mastery, Sales Success, Ultimate Sales Tool Kit, Online Marketing, Search Engine Optimization, Internet Marketing Techniques, Account Planning, Blog Marketing, Marketing Management, High-Impact Marketing, Marketing Genius, Motivational Marketing, Out of the Box Marketing, Strategic Database Marketing, Successful Marketing Strategy, Deadly Marketing Sins, Market Planning, Predicting Consumer Behavior, Channel Management, Promotion, DIstribution, Brand Royalty, Brand Management,

Title Lists:
151 Quick Ideas for Advertising on a Shoestring
AdWords For Dummies
Marketing To The Social Web—How Digital Customer Communities Build Your Business
Motivational Marketing—How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!
Prime Time Women—How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Beyond Buzz—The Next Generation of Word-of-Mouth Marketing
Commonsense Direct & Digital Marketing, 5th Edition
Global Consumer Behavior
Instant Marketing for Almost Free—Effective, Low-Cost Results in Weeks, Days or Hours
The New Rules of Marketing and PR—How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
Brand Management 101—101 Lessons Learned From Real World Marketing
Branded Entertainment—Product Placement & Brand Strategy in the Entertainment Business
Achieve Sales Excellence—The 7 Customer Rules for Becoming the New Sales Professional
Close Like the Pros—Replace Worn-out Tactics with the Powerful Strategy of Interactive Selling
Red-Hot Sales Negotiation—Everything You Need To Know To Close Deals, Build Relationships, and Create Win/Win Outcomes
Sales & Pitch Letters for Busy People—Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospect
Sales Questions That Close Every Deal—1,000 Field-Tested Questions to Increase your Profits
Sales Scripts that Sell, Second Edition
The Power of Positive Profit—How You Can Improve ANY Bottom Line in Sales, Marketing, and Management with MoneyMath
Ultimate Sales Tool Kit—The Versatile 15-Piece Set That Every Professional Needs
Counter-Intuitive Selling—Mastering the Art of the Unexpected
How to Deal with Difficult Customers—10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
How to Talk to Customers—Create A Great Impression Every Time With MAGIC
Perfect Pitch—The Art of Selling Ideas and Winning New Business
Sales and Marketing the Six Sigma Way
The Relationship Edge—The Key To Strategic Influence and Selling Success, Second Edition
101 Ways to Promote Your Web Site, Sixth Edition
Advertising Account Planning—A Practical Guide
Blog Marketing—The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
Hot Button Marketing—Push The Emotional Buttons That Get People To Buy
Inside Her Pretty Little Head—A New Theory of Female Motivation and What it Means for Marketing
Marketer's Toolkit—The 10 Strategies You Need to Succeed
Marketing Genius
Mastering Marketing—A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue, Second Edition
Pricing on Purpose Creating and Capturing Value
Ted Levitt on Marketing
The Public Domain—How to Find & Use Copyright-Free Writings, Music, Art & More, 3rd Edition
Transforming your Go-to-Market Strategy—The Three Disciplines of Channel Management
Trump University Marketing 101—How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
Creating Rainmakers—The Manager’s Guide to Training Professionals to Attract New Clients
Marketing Champions—Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact
Marketing to Leading-Edge Baby Boomers—Perceptions, Principles, Practices, Predictions
Robin Hood Marketing—Stealing Corporate Savvy to Sell Just Causes
The Complete Guide to Direct Marketing—Creating Breakthrough Programs that Really Work
Up Close & Personal?—Customer Relationship Marketing @ Work, Third Edition
Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business
From Brand Vision to Brand Evaluation—The Strategic Process of Growing and Strengthening Brands, Second Edition
Understanding Brands
151 Quick Ideas to Increase Sales
91 Mistakes Smart Salespeople Make—How to Turn Any Mistake Into a Successful Sale
Forget Selling—12 Principles of Influence and Persuasion in Sales, Leadership, and Life
Fundamentals of Sales Management for the Newly Appointed Sales Manager
Make Winning A Habit
Power Sales Words—How to Write It, Say It, and Sell It with Sizzle
Questions That Sell—The Powerful Process for Discovering What Your Customer Really Wants
Red-Hot Cold Call Selling—Prospecting Techniques That Really Pay Off, Second Edition
Secrets of Superstar Sales Pros—Strategies for Success from Zig Ziglar, Mary Kay Ash, John Henry Patterson, and the Best Names in Sales
Selling to Anyone Over the Phone
The Complete Guide to Sales Force Incentive Compensation—How to Design and Implement Plans that Work
The Everything Guide to Being a Sales Rep—Winning Secrets to a Successful—and Profitable—Career!
The Solution-Centric Organization
Exceptional Selling—How The Best Connect And Win In High Stakes Sales
Nice Girls Do Get the Sale—Relationship Building that Gets Results
Sales Training Solutions
Selling Is Everyone’s Business—What It Takes To Create a Great Salesperson
Selling to Win, 3rd Edition
Winning the Toughest Customer—The Essential Guide to Selling to Women
101 Ways to Promote Your Web Site—Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic, Fifth Edition
151 Quick Ideas to Get New Customers
Does Your Marketing Sell?—The Secret of Effective Marketing Communications
Global Marketing Management—Changes, Challenges and New Strategies
How to Sell More Stuff!—Promotional Marketing that Really Works
Let Them Eat Cake—Marketing Luxury To The Masses—As Well As The Classes
Out of the Box Marketing—How to Build a Super-Profitable Business
Success Secrets of the Online Marketing Superstars
The Consistent Consumer—Predicting Future Behavior Through Lasting Values
What Customers Want—Using Outcome Driven Innovation To Create Breakthrough Products and Services
Advertising, Promotion, and New Media
Life After The 30-Second Spot—Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
Making Marketing Happen—How Great Companies Make Strategic Marketing Planning Work for Them
Marketing the Professional Services Firm—Applying the Principles and the Science of Marketing to the Professions
ProfitBrand—How to Increase the Profitability, Accountability & Sustainability of Brands
Barry Farber’s Guide to Handling Sales Objections
Dimensional Selling
How You Make The Sale—What Every New Salesperson Needs To Know
Stephan Schiffman’s 101 Successful Sales Strategies—Top Techniques to Boost Sales Today
Strategies that Win Sales—Best Practices of the World’s Leading Organizations
The Platinum Rule … for Sales Mastery
The Prime Solution—Close The Value Gap, Increase Margins, And Win The Complex Sale
The Solution Selling Fieldbook
The Warren Buffett Way, Second Edition
10 Online Marketing & Search Engine Essentials Every Executive Needs to Know
Attracting Investors—A Marketing Approach to Finding Funds for Your Business
Successful Marketing Strategy for High-Tech Firms, Third Edition
Ten Deadly Marketing Sins—Signs and Solutions
The Art and Science of Marketing—Marketing for Marketing Managers
The Financial Services Marketing Handbook--Tactics and Techniques That Produce Results
The Rainmaker's Toolkit—Power Strategies for Finding, Keeping, and Growing Profitable Clients
Why People Buy Things They Don't Need—Understanding and Predicting Consumer Behavior
The Profit Impact of Marketing Strategy Project—Retrospect and Prospects
Brand Royalty—How the World’s Top 100 Brands Thrive & Survive
Advertising Media Planning—A Brand Management Approach
Ask Questions, Get Sales—Close the Deal and Create Long-Term Relationships, 2nd Edition
Consultative Selling—The Hanan Formula for High-Margin Sales at High Levels, Seventh Edition
ROI Selling—Increasing Revenue, Profit, & Customer Loyalty Through the 360° Sales Cycle
Winning At Retail —Developing A Sustained Model For Retail Success
Fool-Proof Marketing—15 Winning Methods for Selling Any Product or Service in Any Economy
Great Answers to Tough Marketing Questions, Second Edition
Gurus On Marketing
Marketing Insights from A to Z—80 Concepts Every Manager Needs to Know
Marketing Stripped Bare—An Insider's Guide to the Secret Rules
The Guru Guide to Marketing—A Concise Guide to the Best Ideas from Today's Top Marketers
Retail Therapy—Making Strategic Relationships Work
Brands and Branding
Buying Facilitation —The New Way To Sell That Influences & Expands Decisions, Sales Edition
Cold Calling Techniques—(That Really Work!), Fifth Edition
Dynamic Practice Development—Selling Skills and Techniques for the Professions
Move the Sale Forward—Position Yourself and Your Business to Make Things Happen
Secrets of Power Persuasion for Salespeople
The 100 Greatest Sales Ideas of All Time
The Mega Producers—Secrets of Financial Services Superstars to Lead You to the Top
The Sales Success Handbook—20 Lessons to Open and Close Sales Now
Business to Business Internet Marketing—Seven Proven Strategies for Increasing Profits through Internet Direct Marketing, 4th Edition
Fundamentals of Marketing, Fourth Edition
Pricing for Profitability—Activity-Based Pricing for Competitive Advantage
The Marketing Audit Handbook—Tools, Techniques and Checklists for Exploiting Your Marketing Resources
The Essential Brand Book—Over 100 Techniques to Increase Brand Value, 2nd Edition
Mastering Technical Sales—The Sales Engineer's Handbook
Ultimate Selling Power—How to Create and Enjoy a Multimillion Dollar Sales Career
Bigwig Briefs—Become a VP of Marketing—Leading VPs of Marketing Reveal What It Takes to Get There, Stay There, and Empower Others Who Work With You
Strategic Database Marketing—The Masterplan for Starting and Managing a Profitable, Custom-Based Marketing Program, Second Edition
The Marketing Strategy Desktop Guide
Close the Deal—Smart Moves for Selling
The Market Planning Guide—Creating a Plan to Successfully Market Your Business, Product, or Service, 5th Edition
High-Impact Marketing on a Low-Impact Budget
Marketing Your Services—A Step-by-Step Guide for Small Businesses and Professionals
Winning Sales Letters



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