Build Better Customer Relationship with Effective Email Marketing Solution

Nowadays, Consumers are getting more comfortable with email and fairly sophisticated in email use. Email becomes increasingly an important communication vehicle and fully integrated into their personal and professional lives. Study shows that 90 percent of consumers currently expect emails to confirm orders and to receive shipping confirmations. Business use Email Marketing as communication strategy to influence customer behavior while promoting customer satisfaction and brand equity.

Generally, Email Marketing aims to achieve two basic objectives: as customer acquisition tool (to drive direct response) and as customer retention and loyalty marketing tool (to develop ongoing relationships). Despite the challenge of spam and phishing, email marketing campaign remains a powerful advertising channel. Email marketing works best when it is relevant and of great value to consumers. Email is fast and inexpensive. Email can balance its low cost advantage with high response rates better than other marketing media through:
1) its relevant & valuable content,
2) precise targeting (permission-based, well-segmented and non spamming) and
3) accurate tracking.

Choosing good email marketing solution that outperform and maximize your marketing ROI is important. Send personalized email newsletters, cost effective promotions, regular announcements, fast order confirmations to your customers with impact:
1) High Delivery Rate
2) High Open Rate
3) High Click-throughs Rate
4) High Conversion Rate
5) Affordable Cost
6) Easy to Implement and Use
7) Regulatory Compliance - adhere to all spam guidelines, ensuring your messages get delivered without negative consequences.

Email Marketing Solution

iContact provides Email Marketing Solution for business. iContact allows you to easily create, publish, and track email newsletters, surveys, blogs, autoresponders, and RSS feeds.


iContact has good reputation for its:
1) Attractive Price
Starting from $9.95 per month and scales upward based on list size. Their affordability is attractive for Small Business needs. They also have an Enterprise product for larger organizations (>100,000 subscribers) that starts at $660/month.

2) High Deliverability
A third-party company, Pivotal Veracity, scores their email deliverability rates between 98%-99%.

3) Great Features
RSS Feeds, Surveying Tool, Autoresponders, Message Scheduling, Bounce Manager, Subscription Management, and List Segmentation are included at no extra charge.

4) Easy to Use interface
Bundled with 300+ professionally designed email newsletter templates. It is simple and easy to setup. It is easy to manage lists and create message.

5) Legal Compliance
Ensure compliance with all relevant laws and statutes including CAN-SPAM and the European Union Data Privacy Act.

6) Powerful Tracking and Reporting
Monitor click-through’s and sent, forwarded, bounced, delivered and unsubscribed emails.

iContact manage email bounces and unsubscribes for you. Your message will be delivered into recipient's inbox through their white list agreements with the major ISPs. If you are currently running into deliverability issues with your existing newsletter sending method, iContact will help and ensure successful inbox delivery of your messages. Their Customer service is fast and reliable and includes email, phone and chat support.

Learn more about email marketing with iContact email marketing articles, Best Practices Whitepaper, weekly Best Practices webinars and start building better customer relationships.
Sign up for 15 day trial to experience the power of iContact Email Marketing. For all non-profit organizations, you can enjoy 20% discount.

Pros:
1) Attractive for Small Business with just $9.95 per month
2) Simplified Solution with Easy To Use Interface
3) Many Great features bundled inside
4) High Deliverability

Cons:
1) It may be expensive if you have large list size.

Build Better Customer Relationship with Effective Email Marketing Solution